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§ Press · creators · affiliates

Help us build GOTCHU.

Whether you're writing about us, clipping content for TikTok and YouTube, or signing up for the affiliate program — everything you need is on this page. Brand assets, clipping standards, payout details, and a contact that goes to a human.

§ MEET THE COACHThe Coach — a GOTCHU operator
§ Media kit · brand assets

Logos, colors, and rules.

Drop these into thumbnails, blog posts, slide decks, anything. Don't recolor the wordmark, don't separate the eye from the G, and please use the variant that contrasts with your background. Need a different format? Email and we'll send within the day.

Wordmark · cream background
Wordmark · cream background
Download SVG →
Wordmark · ink background (inverted)
Wordmark · ink background (inverted)
Download SVG →
Wordmark · transparent
Wordmark · transparent
Download SVG →
Wordmark · transparent on dark
Wordmark · transparent on dark
Download SVG →
Wordmark vertical · transparent (GOT/CHU stacked)
Wordmark vertical · transparent (GOT/CHU stacked)
Download SVG →
Wordmark vertical · cream background
Wordmark vertical · cream background
Download SVG →
Wordmark vertical · ink background
Wordmark vertical · ink background
Download SVG →
Wordmark vertical · transparent on dark
Wordmark vertical · transparent on dark
Download SVG →
Social icon · G + eye + dot (transparent)
Social icon · G + eye + dot (transparent)
Download SVG →
Social icon · G + eye + dot on hot pink
Social icon · G + eye + dot on hot pink
Download SVG →
Social icon · G + eye + dot on dark
Social icon · G + eye + dot on dark
Download SVG →
Favicon · eye only (transparent)
Favicon · eye only (transparent)
Download SVG →
Favicon · 512px (pink bezel)
Favicon · 512px (pink bezel)
Download SVG →
Logomark · primary pink
Logomark · primary pink
Download SVG →
Logomark · cool
Logomark · cool
Download SVG →
Logomark · stealth
Logomark · stealth
Download SVG →
Profile picture
Profile picture
Download SVG →
Pattern tile
Pattern tile
Download SVG →
§ Brand palette
Hot Pink
#FF3D7F
Primary CTAs, accent moments
Ink
#1A1614
Body text, neobrutalist borders, dark surfaces
Cream
#FFF6E3
Page background, paper surfaces
Sun
#FFD23F
Highlights, swipe-mark, warm tints
Cyan
#7AD7E0
Cool tints, secondary accents
§ Typography
Boldonse
DISPLAY · headlines, lockup, CTAs
Instrument Sans
BODY · paragraphs, lists
Geist Mono
MONO · eyebrows, technical labels
§ Clipping kit · for content creators

Clipping standards.

If you're making short-form clip content about GOTCHU (TikTok, IG Reels, YouTube Shorts), this is your spec sheet. Follow these and your clips post smoothly. For source files (operator MP4s, voice MP3s, brand assets), use the contact form at the bottom and pick “Clipping source pack”.

✓ Do

  • Lead with the catch — show an operator delivering a line in the first 3 seconds.
  • Show the camera-mode green light. The privacy story is the proof.
  • Use the operator’s real catchphrase audio (we’ll send the source files).
  • Caption every clip. Most viewers watch sound-off — the catchphrase has to land in text too.
  • Include the GOTCHU logomark for at least 1 second somewhere in the clip.
  • Tag @thegotchuapp on every platform when you post.

✗ Don't

  • Don’t imply the operators are real people. They’re fictional characters.
  • Don’t claim GOTCHU "uses AI to spy on you" — detection is local, no LLM, no cloud.
  • Don’t hide the privacy story. The "frames never leave your device" line is non-negotiable.
  • Don’t modify the wordmark — no skewing, no recoloring, no separating the eye from the G.
  • Don’t mix GOTCHU lines with another brand’s mascot or voice without asking first.
  • Don’t use shame-bait. Catches are funny, not punishing.
Source pack: Use the contact form and pick “Clipping source pack”. Drop your TikTok or YouTube link in the message. We'll reply with a Drive folder of raw operator MP4s, voice MP3s, captions templates, and the brand asset zip. One human reads, fast.
§ Creators · paid UGC · open

Make GOTCHU content, get paid.

$200 flat per approved video, $500 bonus when a clip clears 100K views, source pack provided. NET-15. Apply on the creators page — review window is 4 business days.

Apply on /creators →Skip to the form
§ For journalists · the press packet

Boilerplate, facts, the story.

Pull-quotes, fact sheet, and the things we won't say. For interviews, embargoes, or anything not covered here, use the contact form below and pick “Press / journalist”.

Boilerplate (60 words)

GOTCHU is a focus app with a mouth on it. Pick a voice-acted operator. Turn on your camera. They catch you when you reach for the phone — on screen and on your phone — in real time. Frames stay on the device. Five operators free. $19.99 lifetime gets all fifteen, plus every future drop. Available on web and desktop today, native mobile in development.

One-liner

A focus app where 15 voice-acted characters call you out the moment you reach for your phone, with detection that runs locally so frames never leave your device.

Quick facts

  • ProductGOTCHU. Focus app with voice-acted operators that catch you when you reach for your phone.
  • TaglineThe focus app that actually watches you.
  • Founded2026.
  • PricingFree for 5 operators, $5.99/month or $19.99 lifetime for all 15.
  • PlatformsWeb, Mac and Windows desktop. Mobile companion in beta. Native iOS/Android in development.
  • StackNext.js 16, Supabase, Stripe, ElevenLabs (pre-generated). Detection: TensorFlow.js + COCO-SSD, on-device only.
  • PrivacyFrames never leave the device. Audited live at /api/user/privacy.
  • Roster15 launch operators across free, epic, and legendary tiers.

The story

GOTCHU started from a complaint about every other focus app: they punish you for the thing you were already punishing yourself for, and they never catch the actual failure mode — you picking up your phone while your laptop sits open. Blockers wall off the screen. They don't see the hand.

The fix is a camera, a character, and a cross-device fan-out that turns one detection into an alert on every screen you own. The watchman runs locally, the operator does the talking, and the streak resets gracefully when you slip. That's the whole pitch.

What we won't say

  • That the operators are real people. They're fictional.
  • That we use AI to monitor you. We don't. Detection is on-device, no LLMs in the loop.
  • That focus apps are addictive. Ours sells a clean cancel button on purpose.
§ Get in touch · one human reads

One form. Four lanes.

Pick what this is — press, clipping pack, affiliate application, or something else — and we'll route the reply. Real human, no auto-responder, 48 hours or less on most days.